Orange Alert

Syracuse University, College of Arts and Sciences

Career Roadmap - Marketing

The marketing career cluster includes sales and advertising. This cluster focuses on influencing consumers’ buying behavior and generating sales for products and services. Just about every type of organization, from your corner grocer to regional banks, public universities to multinational corporations, participates in marketing in some way.

  • Marketing Communications
  • Marketing Research
  • Professional Sales
  • Marketing Management
  • Merchandising
  • Social Media Management

Majors

  • Creative Writing
  • Economics
  • English and Textual Studies
  • Information Management and Technology
  • Psychology
  • Retail Management
  • Writing and Rhetoric

Minors

  • Applied Statistics
  • Business
  • Creative Writing
  • Design Studies
  • Economics
  • English and Textual Studies
  • Information Management and Technology
  • Marketing
  • Psychology
  • Retail Management
  • Visual Culture
  • Writing

  • CRS 325 - Presentational Speaking
  • ENG 146 - Interpretation of New Media
  • IST 486 - Social Media in the Organization
  • MAR 301 - Essentials of Marketing
  • MAT 121 - Probability and Statistics for the Liberal Arts
  • PSC 315 - Politics and Media
  • PSY 205 - Foundations of Human Behavior
  • PSY 274 - Social Psychology
  • SOC 101 - Introduction to Sociology
  • WRT 255 - Advanced Argumentative Writing
  • WRT 307 - Advanced Writing Studio: Professional Writing

  • Digital Humanities
  • Citizenship and Civic Engagement

  • Baked Magazine
  • CitrusTV
  • Daily Orange
  • Delta Sigma Pi-Professional Business Fraternity
  • Public Relations Student Society of America
  • Pulp Marketing Club
  • The Renegade Magazine
  • Women in Communications

  • Assume leadership roles in student organizations
  • Blackstone LaunchPad
  • Corporate rotational training programs
  • Fellowships
  • Internships for marketing, branding, & social media
  • Maxwell in Washington
  • Psychology Immersion Trip
  • Research in the X-Lab
  • Research under faculty on campus
  • Shaw Center
  • Study Abroad - London
  • Winston Fisher Seminar

  • Alumni Connections
  • Faculty Advisor/Mentor
  • LinkedIn
  • Professional Associations

  • Account Representative
  • Brand Manager
  • Data Analyst
  • Marketing Representative
  • Media Relations Coordinator
  • Merchandise Buyer
  • ONET Job Titles Marketing Career Cluster (onetonline.org)
  • Product Manager
  • Promotions Coordinator

  • Certified Manager (CM)
  • Digital Garage Fundamentals of Digital Marketing Certification
  • MS Excel Certification
  • Professional Acceleration and Micro Credentials
  • Professional Certified Marketer (PCM)

  • Advertising Agencies
  • Financial Companies
  • Management Consulting Firms
  • Product and Services Organizations
  • Public Institutions (I.E., health education)
  • Retail Stores
  • Social Media Management Companies
  • Technology Companies

  • Master of Arts - Marketing
  • Master of Science - Retail/Visual Merchandising
  • Master of Science - Statistics
  • 4 + 1 A&S/Newhouse Combined Degree

These are suggested options. All content listed can be used as a guide to explore different career pathways. It is recommended students make an appointment with their academic and career advisor to discuss options that work best for them.

Career Roadmap Clusters #