Orange Alert

Skip to main content
Syracuse University, College of Arts and Sciences

Brand Guidelines

Updated November 11, 2020

Whenever possible, Syracuse University's new brand guidelines should be followed, including the visual identity and tone words. They present a unified, consistent look and messaging to the University’s many audiences. The main University brand is supported by the individual sub-units, such as schools and colleges, but not competing with them.

As you review the updated resources below, please note the following:

  • No need to discard printed material with the old branding. When you reorder, you must order with new branding or risk having to reprint at your department’s expense.
  • Electronic/digital content should start incorporating the new branding immediately.

The following gallery summarizes what has changed and what is available for your use. Find examples and illustrations in the Signature System Usage Guide.

To learn more about brand-aligned design solutions, watch the brand design workshop presented by the Syracuse University Division of Marketing and Communications.

Questions? Drop us a note.