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Alumna Publishes Book on Entrepreneurial Marketing

Kerry Szymanski ’91 draws on Syracuse University training for literary inspiration

Aug 7, 2014 — Article by: Laura Bulman


Kerry Szymanksi '91

Kerry Szymanski ’91 hopes you’ll make a date—to buy her book.

Seduce Your Customers: An Entrepreneur’s Guide to Marketing (2014) is her first foray into self-publishing, and the result is a fun and witty read that compares marketing to dating. There’s no shortage of steamy wordplay here, as evidenced by some of the book’s headings: “How to Attract New Customers During the ‘Love at First Sight’ Phase,” “How to Avoid an ‘Affair’ or a ‘One-Night Stand,’” and “How to Live Happily Ever After in a Blissful ‘Marriage’ With Your Most Loyal Customers.”

Szymanski is a professor of fashion merchandising at The Art Institute of Fort Lauderdale (Fla.), where she recently received the “Honored Faculty Award.” Also, she is president of her eponymously named communications firm and is a sought-after public speaker and stand-up comedienne.

At Syracuse University, Szymanski dual-majored in French and international relations in the College of Arts and Sciences. Afterward, she earned an M.B.A. from the University of Oregon and then started a do-it-yourself purse boutique called SassyBB.

Szymanski credits her entrepreneurial moxie to her liberal arts training at Syracuse University. 

“The College of Arts and Sciences gave me a broad base of knowledge across many disciplines,” says Szymanski, citing, as an example, her semester abroad in Strasbourg, where she mastered French and developed a heightened appreciation for art.

At Syracuse University, Szymanski also played tennis, participated in the French Club, and religiously attended football and basketball games--something she has continued to do whenever she’s back in town.

Concerned with making a difference, Szymanski volunteers for a clothing exchange program at The Art Institute that benefits Covenant House Florida.

“A liberal arts education teaches students to understand a multitude of subjects, which helps them to be flexible and adaptable in the work place,” she adds.

Contact Information

Laura Bulman